Email & Retention Marketing

Turn the audience you already own into repeat revenue

Email and SMS should be one of your most profitable channels. With segmentation, automation and copy that converts, we make your owned audience a reliable, compounding source of revenue.

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What we solve

The problems we hear most

"Our list makes almost no money"

A big list that's barely monetised. Usually no segmentation, no flows and generic sends.

"We only email when we discount"

Training customers to wait for sales erodes margin. We build value-led campaigns that sell without constant discounts.

"We have no automations"

Welcome, cart and post-purchase flows should run in the background and compound. Most brands haven't set them up.

"Retention is an afterthought"

All budget goes to acquisition. Keeping and reactivating customers is often far more profitable.

Capabilities

What we run

theMarketer & setup

Platform setup, deliverability and clean list health.

Segmentation

Messaging matched to behaviour and purchase stage for relevance.

Automation flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaign calendar

A steady rhythm of campaigns planned around your business.

SMS marketing

Timely, high-conversion SMS that complements email without fatigue.

Copy & A/B testing

Subject lines, offers and structure tested to lift opens and revenue.

Proof

An underperforming channel, turned profitable

By rewriting messaging and optimising subject lines, we turned a neglected email & SMS programme into a consistent, profitable revenue channel — clearer communication, better segmentation and the automation flows working in the background.

Read the full breakdown

+38%

Open-rate uplift

3.2x

Channel ROI

Core flows live

Repeatable

Monthly revenue

FAQ

Email & retention questions

Which platforms do you work with?

We work primarily in theMarketer for e-commerce, and can work with other major ESPs. We'll recommend the right platform for your stack during the audit.

Do I need a big list to start?

No. A smaller, engaged list with the right flows often outperforms a large, neglected one. We focus on monetising the audience you have and growing it sustainably.

Will you write the emails?

Yes — strategy, copy and design. You approve the calendar and we handle execution, testing and reporting.

How does this fit with paid media?

Perfectly. Paid acquires customers; email and retention maximise their lifetime value — which in turn lets you spend more to acquire. They compound each other.

Ready when you are

Make your owned channels pay

Book a free audit and we'll show you the revenue sitting untapped in your list.

Book a Growth Audit