Marketing Analytics & Revenue Attribution

We measure marketing against what actually reaches your business

Beyond dashboard ROAS. Clean tracking, server-side events and offline conversion imports connect every dollar of spend to real, client-confirmed revenue — including the phone and offline sales the ad platforms never see.

$24,736 spend, tracked $236,801 phone-closed revenue 77 deals attributed

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Why it matters

If you can't trust the numbers, you can't scale

Most brands optimise toward the numbers the ad platforms report. But platform-reported conversions rarely match the bank account — and every decision built on bad data compounds the error.

Platform data

What Google and Meta claim they drove — inflated by modelling, double-counting and last-click bias.

Client-reported revenue

What actually landed in the business — validated against real sales, including offline and phone-closed deals.

What we build

A measurement stack you can trust

GA4 & GTM

Clean analytics and tag management, configured correctly from the ground up.

Server-side tracking

Durable, accurate event data that survives browser and privacy changes.

Enhanced conversions

Better signal back to the ad platforms so they optimise toward real outcomes.

Call tracking

Attribute phone enquiries — critical for high-value and considered purchases.

CRM & offline imports

Close the loop from lead to closed deal, importing real sales back into the platforms.

Revenue dashboards

Transparent reporting on the metrics that matter — CAC, CPL, revenue and ROAS.

Proof

$24,736 spent. $236,801 revenue. 77 deals closed.

For Vera Coffee Solutions, we didn't report a platform ROAS and call it a day. We tied Google Ads spend to the client's own confirmed, phone-closed sales — proving the revenue was real, not estimated.

Read the Vera Coffee case study

FAQ

Attribution questions, answered

Why doesn't platform ROAS match my revenue?

Ad platforms use their own attribution models and modelling, count conversions generously, and can't see offline or phone sales. The result is usually an over-stated ROAS. We reconcile it against your real numbers.

Can you track offline and phone sales?

Yes — through call tracking, CRM integration and offline conversion imports. This is exactly how we validated $236,801 in phone-closed revenue for Vera Coffee.

Do we need this if we already have GA4?

GA4 is a start, but it's often misconfigured and blind to offline revenue. We make sure it's set up correctly and connected to the full picture of your sales.

Is this a one-off or ongoing?

We can do a one-off tracking build and audit, or maintain it as part of an ongoing engagement so your reporting stays accurate as you scale.

Ready when you are

Get a free tracking & attribution audit

We'll check whether your numbers can be trusted — and show you what your marketing is really doing for revenue.

Book a Tracking Audit